Goldwell Holiday 2014 How-To: Holiday to Night
“Letting the hair down versus putting it up says it all this holiday,” according to Dimitrios Tsioumas, Goldwell Global Master and Director, North American Artistic Team. “One of the prominent fashion hair trends this season is the New Wave, bohemian but polished, sleek, glossy.”
The key elements are saturated shine and movement.
“The inspiration story for our Blonde Kerasilk Collection was to combine the fashion trend of reflective fabrics with the contoured shine and shadows of natural gem stones and precious metals,” adds John Simpson, Goldwell Master and Lead Artistic Director, North American Artistic Team.
To translate this effect to hair color and finishes, Simpson and Tsioumas create sparkle with a luxurious, high-lift blonde formula and ensure fluid movement and controlled body with the Goldwell Kerasilk Treatment, a premium smoothing service.
“As a person wears high-end fashion, they feel glamorous as the fabric moves with the body,” Simpson explains. “We provide that same feeling through the treatment—control, bounce and shine.”
The result is a bold, glamorous look that transitions easily from day to night, with fashion and finish evolving for the event the client is attending. The right styling product adds luxury to the waves or a quick brush-through will enhance volume.
For a long day of celebrations, Simpson recommends spraying Dualsenses Ultra Volume Dry Shampoo through the hair to create a touch of texture or the perfect fast foundation for a quick transition updo.
“After smoothing with a styling brush, gather hair into an asymmetric or centered pony. Twist for volume and form, then loop-knot the hair. Show your client how to fasten with a few pins or a favorite accessory, and she can create a high-fashion.
HOLIDAY HOW-TO: The model had frizzy, wavy hair texture with a medium curl pattern, and a base color of natural level 7. Simpson and Tsioumas used Kerasilk Keratin Shape Medium to elongate but maintain some of the curl, combined with equal parts of Kerasilk Keratin Smooth Intense for maximum frizz control. For the hair color, they created a foundation color with Topchic 11SV at 30 vol., accented with Topchic Blonding Cream at 40 vol. and SilkLift Strong at 10 vol., followed with a glaze of 3 parts Topchic 10GB + 1 part Topchic 10P at 10 vol.
Hair: John Simpson and Dimitrios Tsioumas for Goldwell
Photographer: Greg Swales
Stylist: Rod Nova
Make-up: Adam Fleischhauer
Excerpted from MODERN SALON HOLIDAY 2014, an exclusive custom edition with CosmoProf and Armstrong McCall to help salon pros plan and grow holiday business. See the complete digital edition at modernsalon.com/holiday.