2017 MODERN SALON 100: Shawna Lee Russell @hairbyshawna_russell
Before-and-after photos and beautiful balayaged and blonde finish looks are just some of the reasons we love Shawna Lee Russell's page. Her social-media presence has opened doors for her to teach and meeting other like-minded stylists from around the world.
Shawna Lee Russell
Location: Vancouver, Canada
Salon: Filomena Salon and Spa, Coquitlam BC
Best known for: balayage and blonding
Favorite apps: Picframe, Splice, iMovie
Favorite hashtags: #balayage #blonde #balayageartists #modernsalon, #schwarzkopf #balayageombre #platinumblonde #hairinspo Who I’m following: @prettylittleombre, @paintedhair @theblondologist @camouflageand balayage @justhairobsession
Tip to get best results on a post: Know your audience! What city is your audience from? What times are they just waking up, having lunch or going to bed? My cities that watch me the most are L.A. and NYC, and because they are two or three hours ahead with their time zones, I post accordingly. What do your followers want? Mine want to see blondes and balayage, so that’s what I post.
Favorite professional beauty products: Unite Haircare Smooth and Shine and Unite Thermal Protectant Glossing, DesignMe Puff.me
How social media changed your life: It has opened up so many doors for beauty and hair companies to send me their products to try. The best has been meeting like-minded passionate stylists from all over the world that I would never have known. I also have been able to teach balayage classes to other stylists, something I never thought I'd do.