TropiCali Photo Collection by Neuma: The Best of Both Worlds
For the new wave Pomp & Pony, hair is prepped with neuMoisture & Condition, misted with reNeu Tangle Me Free and neuStyling Mousse applied before a blow dry. Hair is sectioned and a ponytail created in the back, applying neuStyling Pomade. neuVolume Blow Out Mist is applied to remaining hair which is sectioned, curled and clipped and the ponytail is loosely curled. Front section of hair is unclipped and neuControl Hairspray is applied, creating a mass which is folded to shape a low sweeping pompadour. neuStyling Pomade is applied to curls at the back of the head, crisscrossed to create fullness andPhoto By Nabile Bouacha Photo 1 of 3
For the fun & flirty Textured Twist, hair is prepped with neuVolume Shampoo & Condition, misted with reNeu Tangle Me Free and neuStyling Mousse applied before a blow dry. Hair is sectioned, sprayed with neuStyling Extender and crimped. neuControl Hairspray is applied, hair is anchored with bobby pins and rolled upright into a cone shape. Front hair is set with a curling iron, swept towards the back and pinned into a curl. neuStyling Texturizer is applied to front fringe, molded and pinned into a finishing curl. Add a tropical bloom for instant drama!Photo By Nabile Bouacha Photo 2 of 3
For the African inspired Zulu knots, hair was prepped with neuSmooth Shampoo & Leave-On Condition, then misted with neuMoisture Instant Fix. Hair was then sectioned out into ponytails and neuStyling Pomade for finer hair or neuStyling Texturizer for coarser hair was applied before braiding with colored threads and winding into knots. To finish, neuStyling Gelée for finer hair or neuStyling Firm Hold Gel for coarser hair was applied on the front hair line to control strays.The Bohemian Stich Braid is created by prepping hair with neuVolume Shampoo & Condition, mPhoto By Nabile Bouacha Photo 3 of 3
TropiCali, the latest collection from NEUMA Haircare, represents a fusion lifestyle for this California-based company with the sizzle of the Tropics. “I wanted to take classic techniques and update them with texture and pops of color for a tropical feel. The inspiration blends the best of the Southern California beaches, palm trees and sunsets to combine them with the feel and colors of the tropical rain forest. Hues like island paradise, primrose yellow and pink yarrow enhance and enliven the exotic crimped and curled hairstyle textures. This diverse collection echoes good vibes and a fun lifestyle!” says Meleesa Luna, National Design Team Member for NEUMA.
The inspiration blends the best of the Southern California beaches, palm trees and sunsets to combine them with the feel and colors of the tropical rain forest. Hues like island paradise, primrose yellow and pink yarrow enhance and enliven the exotic crimped and curled hairstyle textures. This diverse collection echoes good vibes and a fun lifestyle! The theme is carried through the latest product education campaign, which highlights the wide variety of uses and combinations of NEUMA Haircare for virtually every hair type and texture.
The looks in the TropiCali collection include textured styles, Zulu knots, upstyles and smoothed coifs. The NEUMA products included in the styling are from the neuSmooth, neuVolume, neuMoisture, neuStyling and reNeu lines. Abbreviated step-by-steps are below with full step-by-steps available online. The NEUMA team created a hairstyling video tutorial to share the expertise of the artistry behind the looks.
TropiCali Photography Credits
Meleesa Luna, Neuma National Design Team
Reggie Pamatong, Neuma National Design Team
Melissa Salazar-Blake, Regional Design Team
Erin Fong, Regional Design Team
Lauren Levine, Advanced Associate
Photographer: Nabile Bouacha
Makeup: Christina Luka
Styling: Chloe & Chenelle Delgadillo