2017 MODERN SALON 100: Katie D'Souza @bridalhaircouturebykatie
Katie D'Souza (@bridalhaircouturebykatie)
Pinterest-happy brides and stylists alike need to put Katie D'Souza (@bridalhaircouturebykatie) on their shortlist of special-occasion stylists to follow. The Canadian stylist has mastered a range of beautiful styles from tousled and half-up to classic chignons and intricate updos.
Name: Katie D'Souza
Salon: Freelance artist, mostly on-location in Toronto area
Best known for: Bridal and editorial
Favorite apps: Instagram (I actually find their camera and photo editing tools to be the best!), Layout (for photo collages) and Hyperlapse (for quick tutorials!)
Favorite hashtags: #haironfleek #hairgoals #torontoweddings #torontohairstylist
I follow: @natalieannehair @lornaevanseducation @kykhair @jenatkinhair @justinemarjan @justgirlshair @elstile @sarahlaidlaw @hairstylist_lizzieliros @mustafaavci
Pro tip: Hashtag! And always think about the overall look of your Insta page before posting. You want more of a committed following than just a lot of likes. People are more likely to commit to following if you have a beautifully presented profile with a consistent theme and brand.
My brand is versatility; I brand myself as a chameleon of hairstyling. No particular signature style. I try to master everything. I want my page to advertise that!
Favorite products: Schwarzkopf Professional Session Series Powder Cloud Texture Powder for adding volume and expansion to curls, and Ouai's Wave Spray for beachy waves (it's not too salty feeling—just enough grit to make things textured!)
How social media changed my life: About 70% of my current clientele found me on Instagram. I feel Instagram is the most useful tool for hair/makeup artists. It's a free online portfolio that is continuously updated and the first place a lot of brides/clients search before they even call you! I tend to focus more of my energy advertising through Insta than any other social media platform.
The first time I was featured on MODERN SALON: After I posted a picture of a braided style I created for a Christmas-themed style shoot last December. I was so thrilled to be contacted and have the opportunity to not only share my style but how I created it step by step!