The Art of Holiday
VOLUME TWIST: “This ’60s bouffant look has a modern feel and is very on trend,” says Doughty. To read the how-to summary of steps, visit modernsalon.com and search “Paul Mitchell Volume Twist.”Photo 2 of 5
HOLIDAY WAVE: Finger waves never go out of style and are especially glam at the holidays. Here, Mary Cuomo tweaked select pieces to add extra texture.Photo 3 of 5
COCOON BRAID: Create drama and elegance with this textured, big-braid trend. It includes a scalp braid on the side of the head, which is a classic Paul Mitchell technique called Mai Thai, first created by Jeanne Braa in the ’80s.Photo 4 of 5
Stylists are artists. You use your tools and imagination to create beauty behind the chair every day. At the holidays, your guests are likely to let you take your creativity to new limits. They are dressing up and are ready to do more fun things with their hair.
To honor this creative burst and all the hard work you do during this busiest of seasons, the Paul Mitchell Artistic Team created a special holiday collection titled “Art of Style,” complementing a series of nine special, artist-inspired holiday gift sets to fit the full range of client needs.
“These looks were taken from the runway and teamed with classic techniques,” says Lucie Doughty, editorial director for Paul Mitchell. “They are whimsical, fit well with our holiday theme and are right in line with what Paul Mitchell is— fun and fresh.”
Doughty encourages stylists to expand their own artistry this season—to amp up styles with specific products and tools, then send the guest home with the right gift set or custom assortment to support and recreate the look.
Doughty says the team purposefully chose a unique palette for the models. “It is far from your typical holiday colors,” she says. “We want to help you keep things merry and bright!”
Hair: Paul Mitchell Artistic Team members Robert Cromeans, Lucie Doughty, Stephanie Kocielski, Noogie Thai and Mary Cuomo
Photography: Giuliano Bekor
Make-up: Iris Moreau
Fashion styling: Eddie Schachnow
Art: Ann Field (model watercolors ) and Sarah Hankinson (packaging illustrations)
Excerpted from MODERN SALON HOLIDAY 2014, an exclusive custom edition with CosmoProf and Armstrong McCall to help salon pros plan and grow holiday business. See the complete digital edition at modernsalon.com/holiday.