Industry News

Ardell Beauty

Anne Moratto | August 24, 2017 | 9:51 AM

Beloved of makeup artists, celebrities and lash-obsessed people everywhere, Ardell Beauty recently launched a line of color cosmetics to complement their industry-leading lashes. Ardell Beauty is a wide-range of lip, eye, eyebrow and lash items, with a palette of intensely pigmented shades and an array of styles.  Lip colors, for instance, are offered as lip stains, lip liners, and lush lipsticks. Brow items—an Ardell specialty—are presented as pens, sticks, wands and pots. There truly is something for everyone in this colorful launch. 

“As lash/eye experts we created a beauty line that accentuates the eyes, brows that frame the face and nude to bold lips shades that complement any eye look,” Leslie Barboza, senior brand manager, Ardell Beauty, says. “All colors selections came from our makeup artists that work on sets of photo shoots, red carpet events, and celebrities. We chose the most wearable shades for on and off camera.”

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