Fashion Week

NYFW Spring/Summer 2018: Oribe at Brandon Maxwell

September 12, 2017 | 8:51 AM
Photo By Chris DeLorenzo Photo 1 of 2
Photo By Chris DeLorenzo Photo 2 of 2

Brandon Maxwell featured bold colors, tailored tops, flowy skirts, and an array of textures and necklines to pay homage to the women who have opened doors for others. James Pecis used Oribe Hair Care to highlight each model’s individual hair type. The styles were primarily tousled and textured, resulting in a clean final look.

Get the Look:

  1. Prep hair with Maximista Thickening Spray at the roots.
  2. Blow dry hair to a smooth finish.
  3. Using a 1.5-inch curling iron, create easy “S” waves in the hair, alternating sections to create a bend and texture.
  4. If needed, use a blow dryer to break up the bends and waves.
  5. Finish with Swept Up Volume Powder Spray to add fuzz and texture to the hair.

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Natural texture and shine were the hair trends seen from Evo at Mara Hoffman during NYFW.  "For me, the hair look was about letting go of perceived standards of beauty and instead, focusing on the beauty of the individual," says Gareth Bromell, Evo Hair Global Ambassador. "To celebrate the diversity of the individuals, i enhanced each model’s natural hair to allow their natural texture to shine. a simple look, providing a natural nod to all that comes from this earth."

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