Fashion Week

NYFW: Redken Styles Marc Jacobs

September 18, 2017 | 8:04 AM
Photo courtesy of Redken.
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Photo courtesy of Redken.
Photo 2 of 6
Photo courtesy of Redken.
Photo 3 of 6
Photo courtesy of Redken.
Photo 4 of 6
Photo courtesy of Redken.
Photo 5 of 6
Photo courtesy of Redken.
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This season, Redken Global Creative Director Guido Palau capitalized on colorful silk at the Marc Jacobs S/S 2018 show.

“The look at Marc Jacobs feels very couture-y, but the way the shapes are feels somewhat sporty," Palau said. "It’s a clash of styles. I used a combination of gel, hairspray and water, depending on the hair’s texture, to tightly wrap the hair so the snoods and scarves can fit comfortably the head. It’s a very old technique – some women do wear their hair out like this. The look is also a nod to the 1970s, very Diana Vreeland.”


  1. Starting with dry hair, secure a section of hair in a small bun at the crown of the head.
  2. Dampen lengths with water and alternate spraying with Redken Forceful 23 Super Strength Hairspray and
    applying Redken Hardwear Gel 16 to 1-inch sections of hair, starting from the middle-back of the head, and pin each section close to the scalp. Move to the right side of the head and repeat, wrapping and securing each portion.
  3. Continue until hair lengths are wrapped completely around the head, using Redken Forceful 23 Super Strength Hairspray and water as needed to smooth and flatten hair against the head.
  4. Once hair is dry, use a wig cap to cover hair completely and secure in place with bobby pins.
    Fit turban or wrap scarf around the head to complete the look.

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