Fashion Week

NYFW Spring/Summer 2018: Aveda at Zero + Maria Cornejo

September 21, 2017 | 3:46 PM
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Aveda Global Creative Director Antoinette Beenders created glossy, textured hair at the Zero + Maria Cornejo SS18 Show during New York Fashion Week to commemorate the journey of the past 20 years of the brand.

Texture Tonic (with a spicy citrus "pure-fume" aroma with certified organic ginger, ylang ylang, and clary sage) was used to create touchable texture in the back while Control Force Firm Hold Hair Spray was then combed through the front for slick, long lasting hold.

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NYFW: Natural Texture and Shine from Evo for Mara Hoffman

September 13, 2018

Natural texture and shine were the hair trends seen from Evo at Mara Hoffman during NYFW.  "For me, the hair look was about letting go of perceived standards of beauty and instead, focusing on the beauty of the individual," says Gareth Bromell, Evo Hair Global Ambassador. "To celebrate the diversity of the individuals, i enhanced each model’s natural hair to allow their natural texture to shine. a simple look, providing a natural nod to all that comes from this earth."

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