Fashion Week

NYFW: Aveda’s Antoinette Beenders Adds a Touch of Fringe Drama at Tome

September 22, 2017 | 9:20 AM

Aveda Global Creative Director, Antoinette Beenders created lush, smooth hair with a touch of drama at the Tome SS18 Presentation – which celebrated female artists and incorporated dance, music and fashion – held at The Kitchen in Chelsea, New York City. Flax See Aloe Strong Hold Sculpting Gel (with a pure-fume aroma with jasmine, certified organic petit grain and cistus) was used to create wet fringe and polish hair after a blow out. The styles were then set with an Aveda Styling Essential - Air Control Light Hold Hair Spray.

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NYFW: Natural Texture and Shine from Evo for Mara Hoffman

September 13, 2018

Natural texture and shine were the hair trends seen from Evo at Mara Hoffman during NYFW.  "For me, the hair look was about letting go of perceived standards of beauty and instead, focusing on the beauty of the individual," says Gareth Bromell, Evo Hair Global Ambassador. "To celebrate the diversity of the individuals, i enhanced each model’s natural hair to allow their natural texture to shine. a simple look, providing a natural nod to all that comes from this earth."

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