Marrying Cut and Color with Keune North America Creative Ambassador George Alderete

Meg Psiharis | September 27, 2017 | 6:10 AM
Keune North America Creative Ambassador George Alderete and Keune Academy Trainer Gareth Palmer Pose for a group shot with the stylists in attendance
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Alderete demonstrating color application
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Palmer instructing the group on what they'll need for the hair cutting portion
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Alderete and Palmer collaborating on the cut and color design
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In the first education session at the Keune Midwest Academy, headquartered at Genacelli East Studio Salon in Chicago, Keune North America Creative Ambassador George Alderete and Keune Academy Trainer Gareth Palmer, led stylists of varying tenure and skill levels through the art of marrying cut and color.

The two-day program focused on design, color trends, technique, and how to properly “create a blueprint” when executing a cut and color your client will love.

Alderete showed the group how to create varying depth of color on numerous hair types, and the color effects achievable using vertical and zig-zag sectioning, in addition to showcasing three of Keune’s new Ultimate Blonde toners: 9.27 (pearl violet), 9.31 (gold ash) and 9.25 (pearl mahogany).

Alderete created vertical sections from the crown to the nape in an effort to apply color to a larger range of hair in a shorter amount of time (see video below).

Alderete explained that when a client comes in for a fall appointment, usually the colorists’ first instinct is to go darker. Instead, consider using toner to make the existing hair color a little richer.

“Visually, that’s going to be better for your client, she’s going to love it and it’s an easy transition,” Alderete said. “It’s nice and subtle, but it’s beautiful.”

Palmer kept the inspiration going by leading the group through a short, fashion-forward cut technique to complement the previously applied color. Hair hit the floor as Palmer exhibited both a razor and texturizing-driven approach to taper and feather the hair along the back of the head.

Beginning on the underside, Palmer sectioned hair vertically into four quadrants. After combing down the hair, he took the wide-toothed end of his comb to softly push up the hair at the top of the section, creating a slight bump to make sure hair isn’t sitting too flat. This technique allows visibility of any growth patterns. Palmer then used a scissor-under-comb cutting technique to achieve a feathery, tapered texture that sits close to the head. (See the video below for demonstration)

The sold-out event was just one of many to come.

“We’re almost completely sold out for the rest of the year in our Buckhead, Atlanta, location, as well as the additional satellite locations in Scottsdale, Arizona, and Brooklyn, New York,” said Jessica Mills, Vice President of Education and Shows. “We’ll have all new programs next year as well as some repeats of popular ones.”

The new 2018 calendar will launch November 1, 2017.


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