Fashion Week

NYFW: Aveda For Public School SS18

Maggie Mulhern | September 28, 2017 | 1:13 PM

Aveda Artist, Allen Ruiz, created a tied back and textured pony for the Public School SS18 show held at a packed Canal Arcade in New York City. Cane sugar and salt found in NEW Texture Tonic (with a spicy citrus pure-fumeTM aroma with certified organic ginger, ylang ylang, and clary sage) worked in harmony to create naturally tousled texture and flexible hold, for an effortlessly “undone” runway look.


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NYFW: Natural Texture and Shine from Evo for Mara Hoffman

September 13, 2018

Natural texture and shine were the hair trends seen from Evo at Mara Hoffman during NYFW.  "For me, the hair look was about letting go of perceived standards of beauty and instead, focusing on the beauty of the individual," says Gareth Bromell, Evo Hair Global Ambassador. "To celebrate the diversity of the individuals, i enhanced each model’s natural hair to allow their natural texture to shine. a simple look, providing a natural nod to all that comes from this earth."

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