Fashion Week

NYFW: Aveda For Tome SS18 Collection

Maggie Mulhern | September 28, 2017 | 1:19 PM

Aveda Global Creative Director, Antoinette Beenders created lush, smooth hair with a touch of drama at the Tome SS18 Presentation – which celebrated female artists and incorporated dance, music and fashion – held at The Kitchen in Chelsea, New York City. Flax See Aloe Strong Hold Sculpting Gel (with a pure-fumeTM aroma with jasmine, certified organic petit grain and cistus) was used to create wet fringe and polish hair after a luxurious blow out. The touchable styles were then set with an Aveda Styling Essential - Air Control Light Hold Hair Spray.

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