Close
Event Coverage

An Up Close and Fun Look At The ITVA 2017 Parade Of Nations

Maggie Mulhern | October 14, 2017 | 9:50 AM

One of the highlights of Wella's International Trend Vision is the Parade Of Nations. See the entire parade held in London on October 14, 2017. 43 countries and 83 finalists are represented in the parade, all hosted by the amazing and talented Patrick Cameron.

Facebook Comments

More from Event Coverage

Event Coverage Creative Colorist: Lauren Kocman, Hair by Scott & Co., in Delray Beach, FL; New Talent Colorist: Kylie Bussing, Aidan James Salon in Nashua, NH; and Partner Colorist: Mio Sota, Trio Salon.
Event Coverage

Everything You Need to Know About the Goldwell Color Zoom Competition

Alison Alhamed | October 1, 2017

Color Zoom 101: Every year, Goldwell releases a trend collection that is used as the inspiration for its annual haircolor and style competition, Color Zoom. Across the globe, Color Zoom starts on a national level. Beauty pros compete in three categories— Creative Colorist, New Talent Colorist, Partner Colorist—by submitting a photo of their interpretation of the trend. Once the Gold winners of each category are determined on a national level, they go on to compete internationally on behalf of their respective countries during a live recreation of the look on their model—including the hair color—in front of a judging panel and audience. The international leg of the competition takes place in a new city each year.

Load More