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Oribe Hair Care Partners with Barry’s Bootcamp as Exclusive Amenities Brand

November 8, 2017 | 1:02 PM
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Left to Right: Liter-sized versions of Signature Shampoo, Signature Conditioner, Daily Ritual Cream Face Cleanser and Replenishing Body Wash.
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Oribe's Liter-sized Daily Ritual Cream Face Cleanser and Côte d’Azur Candle.
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Oribe Hair Care is excited to announce its partnership with Barry’s Bootcamp as its exclusive amenities brand. Beginning November 6, the prestige beauty brand will offer custom liter-sized bottles of its Signature Shampoo & Conditioner, Cote D’Azur Replenishing Body Wash, Daily Ritual Cream Face Cleanser, Cote D’Azur Hand Wash (exclusive to Barry’s), Cote d’Azur Restorative Body Crème and the Cote D’Azur Candle in Barry’s Bootcamp locker rooms around the world.

“We saw the opportunity to collaborate with Barry’s as a chance to team up with a like-minded brand, who cares deeply about performance and sets a high standard when it comes to customer experience,” says Caitlin Gaffey, Vice President of Marketing, Oribe Hair Care. "Encouraging trial is at the core of our marketing strategy, and we are excited to reach new customers of both sexes on a global scale through this partnership.”

To celebrate the launch, the brands are co-hosting Barry’s Bootcamp classes in New York and Los Angeles on November 8 for press and digital influencers. The classes will unveil the co-branded locker rooms and provide guests with an exclusive look at Oribe’s product offerings in studio.

Visit oribe.com

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