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NYFW: Moroccanoil for Vivienne Tam, Veronica Beard

February 16, 2018 | 9:36 AM
“This season, Vivienne Tam drew inspiration from the Himalayan culture, mixing bold colors, prints and playing with textures that work to enhance each girls’ natural beauty," says Moroccanoil Global Ambassador Antonio Corral Calero.
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Moroccanoil for Vivienne Tam
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Moroccanoil for Vivienne Tam
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Moroccanoil for Veronica Beard
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To keep bobby pins from sliding in the hair, spray lightly with Moroccanoil Luminous Hairspray Medium before placing in the hair.
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Moroccanoil for Veronica Beard
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Moroccanoil for Veronica Beard
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Moroccanoil for Veronica Beard
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Moroccanoil for Veronica Beard
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Moroccanoil sponsored two looks this NYFW, creating hairstyles for the Vivienne Tam and Veronica Beard fall/winter 2018 runway shows. 

Vivienne Tam Inspiration“This season, Vivienne Tam drew inspiration from the Himalayan culture, mixing bold colors, prints and playing with textures that work to enhance each girls’ natural beauty," says Moroccanoil Global Ambassador Antonio Corral Calero. "I wanted to work with her to create a hairstyle that was as personal as her designs. With these looks, we are bringing a sophisticated, modern take on the nomadic traveler, employing contraposition with enhanced texture and a sophisticated, modern feel with clean lines. Vivienne shows confidence through her bold designs, so I wanted the look to be empowering. She sees the natural beauty of each woman on her runway and embraces it, so I worked to do that with the hair as well.” 

GET THE LOOK:

  • On damp hair, use two pumps of Moroccanoil Treatment — or Moroccanoil Treatment Light for finer tones — to provide the perfect foundation for styling and comb through the hair.
  • Section the hair into two-inch sections at the nape area horizontally, and apply Moroccanoil Volumizing Mousse in a zig-zag motion from the nape up to the ears in an uneven application to create both silkiness and texture. 
  • On a low heat setting, use the Moroccanoil Professional Ceramic Hair Dryer to blow dry the hair in sections to absorb the moisture. When the hair is 90% dry, part deeply in the middle, and apply two-three pumps of the Moroccanoil Mending Infusion in the palm of your hand and emulsify.
  • Smooth the Mending Infusion down the top layer of the hair beginning at the root, maintaining texture at the crown of the hair.  
  • Using the Moroccanoil Ceramic Paddle Brush, comb the hair behind the ear and gather into a low ponytail. 
  • Wrap a hook elastic around the ponytail and taking a small piece of hair from underneath the ponytail in the nape area, wrap it around the elastic and secure it with a bobby pin. 
  • Holding the ponytail in one hand, take 4 fingers from the other hand and drag through crown area of hair from top to bottom roughing the hair up in the crown area. This gives a careless look to that area of the hair by untucking parts and removing some of the stiffness to give it an effortless feel. 
  • Using the front of the Moroccanoil Boar Bristle Teasing Brush, gently drape down the hairline on each side of the forehead to soften by creating controlled separation between each strand of the hair. 
  • Finish the look with Moroccanoil Dry Texture Spray throughout the crown area and ponytail to enhance the texture of the look. 

Veronica Beard Inspiration: “Embracing each woman’s natural texture – straight, wavy or curly – I wanted the hair to reflect the wearability of the clothes in this collection and to celebrate the uniqueness of every woman’s hair texture,” says Kevin Hughes, Moroccanoil Artistic Director.

GET THE LOOK -WAVY HAIR:

  • On damp hair, use a dime size amount of Moroccanoil Treatment –or Moroccanoil Treatment Light for finer tones—to provide the perfect foundation for styling.
  • Spray the hair lightly with Moroccanoil Perfect Defense to protect hair from heat styling. Apply Moroccanoil Hydrating Styling Cream to give the waves a softer, shinier appearance and eliminate frizz while maintaining the hair’s natural wave.
  • Diffuse the hair with Moroccanoil Professional Ceramic Hair Dryer until dry.
  • Use a 1.25-inch curling iron to redefine any waves. 
  • Set the whole look with Moroccanoil Luminous Hairspray Strong.

GET THE LOOK – CURLY HAIR:

  • On damp hair, use a dime size amount of Moroccanoil Treatment to provide the perfect foundation for styling Lightly spray the hair with Moroccanoil Perfect Defense to protect hair from heat styling.
  • Apply Moroccanoil Curl Defining Cream throughout to activate and define curls while helping maintain the hair’s hydration.
  • Diffuse the hair with Moroccanoil Professional Ceramic Hair Dryer until dry and separate the curls if needed to create additional volume.

GET THE LOOK –STRAIGHT HAIR:

  • On damp hair, use a dime size amount of Moroccanoil Treatment –or Moroccanoil Treatment Light for finer tones—to provide the perfect foundation for styling.
  • Spray the hair with Moroccanoil Perfect Defense to protect hair from heat styling. To create long-lasting body, apply Moroccanoil Thickening Lotion.
  • Blow dry straight with the Moroccanoil Professional Ceramic Hair Dryer to keep the hair frizz-free.
  • Finish the look with Moroccanoil Luminous Hairspray Medium.
  • Place three large bobby pins close together behind the top of the ear on both sides to pin the hair back and act as a hair accessory.

Stylist tip: To keep bobby pins from sliding in the hair, spray lightly with Moroccanoil Luminous Hairspray Medium before placing in the hair.

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