Hair Color Trends

Luminescent Color: Rusk Introduces Deepshine Gloss

Jamie Newman | February 28, 2018 | 1:24 PM
Condition, shine and tonal enhancement look.

With any color service, a gorgeous finish means enhanced shine and vibrancy, blended grays and a perfectly toned hue. Launching this month, Rusk’s Deepshine Gloss features a 5-in-1 Illuminating Formula, which hits all these marks and more.

The 5-in-1 formula: enhances shine; refreshes color in between services; tones pre-lightened hair; color balanced faded ends; and blends gray without lifting hair’s natural pigment.

Created for all hair types—and unprocessed, pre-lightened, highlighted, double-processed, or chemically straightened—Deepshine Gloss available in 24 shades. The easy-to-apply demi-permanent liquid hair color is infused with conditioning ingredients to ensure maximum softness and shine.

With a processing time of 20 minutes or less, Deepshine Gloss can be a simple add-on to your clients’ color services. Get inspired with these looks.


FORMULA: ½ part Deepshine Gloss 7G Medium Golden Blonde and ½ part Clear + equal parts Deepshine Gloss Activating Lotion

Pre-lighten a few fine sections around the face with 1 part Deepshine Blue Conditioning Powder Lightener + 2 parts Deepshine® Shine Enhancing Cream 20 volume Developer to a level 8 blonde.
STEP 2: Shampoo with Deepshine® Color Care Hydrate Shampoo, towel dry.
STEP 3: Mix ½ part Deepshine Gloss 7G Medium Golden Blonde and ½ part Clear + equal parts Deepshine Gloss Activating Lotion apply from regrowth to the ends; process for 15 minutes.
STEP 4: Shampoo lightly and condition with Deepshine Color Care Hydrate Shampoo and Conditioner.


FORMULA: ¾ parts Deepshine Gloss 6R Dark Red Blonde + ¼ part 6CG Dark Copper Golden Blonde + equal parts Deepshine Gloss Activing Lotion

APPLICATION: Apply from regrowth to ends.

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