Oscars 2018: Katy Perry's Platinum Pixie with Joico
Perry has a rep for a) looking gorgeous, b) pushing the boundaries with edgy hair, makeup, and costumes and c) being able to pull off almost any trend with aplomb. So when star colorist Henry wanted to take her to platinum heights for her red carpet Oscar moment, she was all in. This shatteringly icy shade takes some gumption; once you nail it, though, your competition's toast.
The formula that made Katy Perry shine bright like a diamond:
Henry used Blonde Life Lightening Powder with 20 volume LumiShine Developer on the roots, and let it process for 25 minutes. Next he used Blonde Life Lightening Powder with 10 volume LumiShine Developer on the ends, which processed for 15 additional minutes. It was then on to toning: LumiShine Demi-Liquid ½ 10SB and Clear + 5 vol. LumiShine developer from Joico did the trick. K-PAK Color Therapy Luster Lock Instant Shine & Repair protected every vulnerable strand and bumped up the gleam beyond the pale.
When hair is this fair and edgy, product becomes absolutely key. Henry prepped Perry's freshly shampooed 'do with Blonde Life Brightening Veil to protect each strand from heat damage and keep the blonde bumped way up. Then after a blow dry, he used Joico's Body Shake to throw in that perfect textured definition and volume. After a bit of JoiMist Medium Finishing Spray, she was good to go for a whole round of parties.