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Pastel Passion

Rosanne Ullman | May 2, 2018 | 8:17 AM
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Lavenders, pinks and soft blues are having a moment in hair! This time the trend is accompanied by an emphasis on strong, healthy locks.

“Salon clients from millennial teens to hip grandmas are having fun with hair color,” reports Goldwell Artistic Director Rebecca Hiele. “Fashion Week designers sent models down the runway in wigs of all shapes and colors. Spring is about transformation, and there is plenty this season. from the bold pixie to mermaid hair in blues and leafy tones”

Available in Pastel Indigo, Pastel Rose and Pastel Lavender, Goldwell’s Colorance Pastels deliver all the benefits of Colorance Demi-permanent Color, including technology that’s perfect for pre-lightened hair. The pH-balanced formula with integrated IntraLipid offers one-step repair, and easy-to-use shades ensure quick and efficient application.

In the Celeb Luxury Colorditioner 10-shade selection, four shades align perfectly with Modern Fairytale, according to Celeb Luxury VP Marketing Tammie Hunt: Rose Gold, Lilac, Coral and Baby Blue. The hybrid conditioner/color uses new BondFix technology to strengthen hair by rebuilding, regenerating and repairing bonds. Make sure you recommend Colorditioner as a take-home product as well.

“Celeb Luxury’s Colorbrain Mixing Program allows you to mix your exact custom color-match formula for your client to maintain the color between visits,” Hunt says. “Because it is custom-mixed, you own the color and can charge more for your creativity. This also generates loyalty, because clients must come back to you to achieve that color.”

At-home care is important to maintain color’s vibrancy, agree the experts. Rusk offers the Happily Ever After Protection & Shine duo, while Paul Mitchell has specially packaged a three-item Magic Tides Enchanted Blonde display.

“People see sunny and happy and want that in their hair,” says Colin Caruso, John Paul Mitchell Systems artistic director of color. “Brighter blondes, softer pastels, beigey pinks and muted apricot tones are all on trend this spring.”

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