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The Kiss of Youth

Rosanne Ullman | May 2, 2018 | 1:10 PM
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Mermaids are making merry on skincare promotions!

“For thousands of years, mermaids have been the aquatic creatures of legend—ethereal, captivating and even seductive,” says Tori Matt, public relations director for Body Drench. “Today, mermaid is a trend throughout beauty.from hair color to nails, makeup and skincare.” Body Drench bottles mermaid magic in the Enchanted Beauty Collection of Skin and Body Care Products:

  • Mystical Glow Body Lotion. A fresh, aquatic scent brings the sea into three new, iridescent body lotions offering a lightweight, non-greasy formula that provides a subtle glow in three unique, shimmering shades.
  • Enchanted Bath Charms in a choice of three colors add a “bath bomb” of fresh, clean scent into your clients’ relaxing bath soak.
  • Forbidden Kiss Shimmering Lip Balms nourish lips while providing a sheer wash of color and subtle, reflective shimmer in three shade options.

Pharmagel’s Nourish Masque “fishes” for compliments subtly, with just the scales of the mermaid appearing on the tube. “The shimmer peel-off mask energizes and hydrates the face to give clients a healthy, glowing complexion,” reports Marketing Director Jennifer Jeziorski. Formulated with a cocktail of vitamins and antioxidants, the masque also features salicylic acid to deep-clean and nourish skin to reveal a clearer, more youthful-looking complexion.

In the Hempz collection of three 17oz moisturizers, both the sea and the woods are celebrated in iconic silhouettes. While the Sparkling Peach & Vanilla Orchid scent features a mermaid, Candied Grapefruit & Orange Blossom is adorned with a unicorn, and Shimmering Tangerine & Papaya shows a fairy.

“We came up with a good balance of sweet and subtle fragrances that go well with our graphics,” says Joseph DeMartino, Hempz director of marketing, product development and public relations. “Layered with an iridescence for a reflective look, the silhouettes of the unicorn, fairy and mermaid give them a sophisticated tone that matches the Hempz brand. Coordinating the fragrance with the graphics is what CosmoProf salon clients expect from Hempz.”

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