Event Coverage

Goldwell and KMS Hold HairPlay in New York City

Maggie Mulhern | May 14, 2018 | 4:44 PM
A scene from Hairplay in NYC.
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A scene from Hairplay in NYC.
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A scene from KMS at Hairplay.
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The KMS team at Hairplay in NYC.
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The Goldwell team presents at Hairplay.
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Goldwell models presented at Hairplay.
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Simon Miller on stage at Hairplay.
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A model presented at Hairplay.
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The KMS artists present fresh looks on stage during Hairplay in NYC.
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Nick Pagano and model at Hairplay in NYC.
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KMS Artists take the stage at Hairplay.
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Sharon Blaine presents at Goldwell/KMS Hairplay in NYC.
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Goldwell and KMS held their annual Hair Play International Celebration at Gotham Hall in NYC recently. Hosted by the Kao Salon Division, artists from the two brands showcased the latest hair trends and techniques to the 400 salon pros in attendance.

Goldwell and KMS artists from around the globe, including Rebecca Hiele, Nick Pagano, Lindie Blackwell, Lori Panarello, Simon Miller, Sonna Brado, Karen Cunningham and Sharon Blain, shared inspiring looks and exclusive demos of the brands’ latest offerings. The artistic teams also used the stage to bring street style and high fashion together, taking inspiration from fashion icons around the world. The show also included an electronic violinist to add a dramatic effect.

The team built a story around the key inspiration, Maleficent, through a show that encompassed creative hair, fantasy and fashion elements. As a team, the Goldwell and KMS artists worked from the finale backwards with the vision of evil queens in the fashion world, and built the story from there.

The Goldwell artistic team’s inspiration came from the blend and balance of color reflection and shape design. The team used PurePigments, Goldwell's latest High Definition color, to create different filters of gradient light on their models. Each models’ shape and color was cohesive for its collection, but unique to fit the form of the custom white paper dress.  

The KMS team brought the forest fairies to life through fashion. To show the fairies’ battle between light and dark, models were dressed in beautiful natural tones with touches of mad max, demonstrating the struggle between good and evil. 

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Everything You Need to Know About the Goldwell Color Zoom Competition

Alison Alhamed | October 1, 2017

Color Zoom 101: Every year, Goldwell releases a trend collection that is used as the inspiration for its annual haircolor and style competition, Color Zoom. Across the globe, Color Zoom starts on a national level. Beauty pros compete in three categories— Creative Colorist, New Talent Colorist, Partner Colorist—by submitting a photo of their interpretation of the trend. Once the Gold winners of each category are determined on a national level, they go on to compete internationally on behalf of their respective countries during a live recreation of the look on their model—including the hair color—in front of a judging panel and audience. The international leg of the competition takes place in a new city each year.

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