WEBINAR: How to Perfect Men's Consultations

June 4, 2018 | 9:32 AM
Kurt Kueffner is a master barber, stylist, educator, and entrepreneur in the prestige men’s grooming industry.
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The Grooming Collective
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Date: Originally recorded on Thursday, June 7, 2018 ● 11:00 AM PT/1:00 PM CT

Description: During this webinar, MODERN SALON Media Publisher Steve Reiss shares recent industry research highlighting what your male clientele wants and how to make them your best clients. Men’s hair icon and founder of The Grooming Collective Kurt Kueffner walks you through the steps to perfecting men’s consultations, ensuring their loyalty.

What You Will Learn:

  • What is most important to your male clients
  • Differences between your younger and older male clients – and how to best work with both groups
  • How male clients feel about salon products and loyalty programs
  • Male-specific vocabulary
  • The 9 points of contact and how to script for them
  • Tools for “CUSTOMIZATION”
  • How to quantify your consultations are working


Steve Reiss, Publisher, MODERN SALON Media
Bio: As publisher of MODERN SALON Media, Steve is actively involved in the salon industry conversation and has presented at every major industry event. Steve manages the industry's most widely distributed and respected publications, the most heavily trafficked and awarded websites, leading social media platforms, most important research resource, and a wide range of industry support and advocacy programs. Steve started his career in the fashion industry and spent time in the hospitality and packaging industries before joining MODERN SALON Media. Recently, Steve was included in the Folio 40, honoring the most distinguished media professionals.

Kurt Kueffner, Founder, The Grooming Collective 
Bio: Kurt Kueffner is a master barber, stylist, educator, and entrepreneur in the prestige men’s grooming industry. He began his career in the discipline of classic barbering, moving on to study cosmetology apprenticing under Horst Rechelbacher, founder of the Aveda Corporation at the infancy of its brand. Kurt has spent the last 25 years educating and inspiring hair professionals around the world on the unique design, service and technical considerations involved with men’s grooming. Kurt continues to work on a global level with his newest initiative The Grooming Collective, focusing on technical and business education, curriculum development, and elevating the standards of the modern men’s grooming industry.


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