HOW-TO: A New Permanent Liquid Color to Love
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What’s your biggest hair color challenge when working with reds and brunettes? Most pros would say it’s lack of shine. Well imagine if you could get the shine of the iconic Redken Shades EQ in a permanent formula and deliver color that will leave your clients posting selfies like crazy.
That’s what Redken is promising with their new and improved Color Gels Lacquers liquid permanent hair color. They say the new low-ammonia base delivers 100% gray coverage, intense saturation and shine and the speedy application and processing time liquid color offers.
What’s more, Color Gel Lacquers can now be used with Redken Pro-Oxide Cream Developer and…wait for it…the 37 Color Gel Lacquers shades match corresponding Shades EQ colors. (Milk Tea in Color Gel Lacquers = Milk Tea in Shades EQ, for example.) Liquid color is especially effective for popular, trending techniques like color melting and root smudging.
Want to see Color Gel Lacquers in action on three Level 4 hues? #lacquerup and get ready to shine!