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Is This the Secret to Halting Fading Hair Color?

August 17, 2018 | 6:25 AM
From left: Day One, 25 Washes, 50 Washes, 75 Washes, the competition.

A picture is worth a thousand words, right? And this picture speaks volumes when it comes to fading hair color.

The revealing test is courtesy of the folks at Sexy Hair, who are (understandably) pretty stoked about their revamped Vibrant Sexy Hair Color Lock System. Sexy sent its testers into the lab with swatches of red hair—one of the fastest fading hues—and ordered them to start scrubbing. The swatch on the left represents freshly colored hair. The next one shows the hair after 25 applications of Vibrant Sexy Hair Shampoo and Conditioner. Next shows 50 applications of Vibrant Sexy Hair Shampoo and Conditioner and the next 75. The swatch at the far right depicts 75 shampoos with a competitive color care product.

“The first three swatches look nearly the same,” says Sexy Hair Director of Education and Shows Stephanie Polansky, “which proves our Vibrant system maintains color vibrancy and the competitors ‘pale’ in comparison—pun intended!”

The Vibrant Sexy Hair Color Lock system includes Shampoo, Conditioner, a new Vivid Memory Prep & Style Blow Out Spray, Color Lock UV Color Protection Hairspray and a heavenly-smelling Rose Elixir Hair & Body Dry Oil Mist.

Learn more about how to prevent premature color fade

Fight the fade! Enter to win a sample of the new Vibrant Sexy Hair Color Lock System.

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