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NYFW: Subtle, Wearable Texture by Eugene Souleiman for Jeremy Scott and Wella

September 12, 2018 | 8:17 AM
Photo By Wella Professionals Photo 1 of 3
Photo By Wella Professionals Photo 2 of 3
Photo By Wella Professionals Photo 3 of 3

Post-self and past-self, Jeremy Scott’s latest collection at NYFW is an homage to his heritage but one which insists on looking forward. Not quite 90s, not quite the 2000s either, the look answers important questions about what it means to live in the post-millennial age. His inspiration is himself, in this “meta-muse”, gender-fluid tribute.

For Wella Professionals Global Creative Director of Care & Styling and Ghd Fashion Week Ambassador Eugene Souleiman creating hair to accompany such eclectic, clearly personal designs was no easy feat. 

“I believe that true craftsmanship should be invisible," Soleiman says. "I want the hair to honor the collection; it’s a new glamour, a different kind of glamour… one that harks back to the 90s but is very current, very now.”

Souleiman used 90s supermodels as his hair inspiration. The 90s, he says, were all about “women feeling strong and power-dressing”. Eugene said he wanted there to be power through the hair. 

KEY TECHNIQUES:

For the more refined looks, Souleiman used Wella Professionals EIMI Perfect Me, a lightweight beauty balm lotion designed to create a natural style with smoothness to add shine, tame flyaways and protect hair from heat styling. He topped off the look with a spritz of Wella Professionals EIMI Glam Mist, a lightweight shine spray that provides also protects hair from humidity and UV.

Using the ghd Platinum+ Styler, which contains ultra-zone technology, Souleiman created invisible but technical subtlety in texture.

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Natural texture and shine were the hair trends seen from Evo at Mara Hoffman during NYFW.  "For me, the hair look was about letting go of perceived standards of beauty and instead, focusing on the beauty of the individual," says Gareth Bromell, Evo Hair Global Ambassador. "To celebrate the diversity of the individuals, i enhanced each model’s natural hair to allow their natural texture to shine. a simple look, providing a natural nod to all that comes from this earth."

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