Eco-conscious cosmetics brand Mischo Beauty has launched a new crowdfunding campaign, “#weloveMischo,” in efforts to increase access to capital for female-led businesses.

The 30-day campaign, ending on Sept. 30, aims to raise $50,000 to support the research, development, and production of a complete, non-toxic nailcare system entitled, “Repair, Polish, Protect, Remove, Repeat." Expanding on the brand’s reach in the clean beauty segment, the new products — which includes a non-toxic Gel Finish Top Coat — introduce healthier alternatives to the most sought-after nail trends of today.

Mischo Beauty’s founder Kitiya Mischo King created the campaign via iFundWomen after a Forbes report revealed that black women only receive about 0.2% of venture capital investments, with women overall receiving 2.5%.

“Many hurdles have challenged me to think differently — more creatively — about the route and methods necessary to achieve my goals and uphold my vision," King states.

To learn more about the campaign, please click here.

For campaign updates, follow along on Twitter and Instagram @MischoBeauty.

About Mischo Beauty

In 2011, while pregnant and armed with her degree in chemistry and licenses in Cosmetology, Esthetics, and Makeup Artistry, our founder Kitiya Mischo King set out to fill the void of a luxe, non-toxic nail lacquer within the beauty landscape. Our lacquer contains no Formaldehyde, no Dibutyl Phthalate (DBP), no Toluene, no Formaldehyde Resin, no Camphor, no Ethyl Tosylamide, no Xylene, no Triphenyl Phosphate, no Tert-Butyl Hydroperoxide and no parabens. Each polish is veganfriendly, cruelty-free gluten-free and void of artificial fragrances, further proving our commitment to doing no harm as we continue to innovate. Visit their website at www.mischobeauty.com.

About iFundWomen

iFundWomen aims to increase access to capital for female entrepreneurs, empowering women to start and grow better businesses. iFundWomen drives funding to startups and small businesses through a flexible crowdfunding platform with a pay-it-forward model, expert startup coaching, professional video production and a private community for featured entrepreneurs. www.ifundwomen.com

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