Close
Process

HOW-TO: Moody Ruby Red Hair Color

September 26, 2018 | 10:00 AM

From slate to ruby, you can’t look away from this dimensional, moody Aveda red that gets more complex with every layer.

 

FORMULA & APPLICATION

Natural level 4

 

Formula 1: 30 g Aveda Enlightener Powder Lightener with 60 ml 20-volume Aveda Color Catalyst Developer

Formula 2: 30 g Enlightener Powder Lightener + 30 g Enlightener Creme Booster with 60 ml 20-volume Color Catalyst Developer

Formula 3: SLATE–40 g Universal ØN + 5 g 1N Full Spectrum Protective Permanent Hair Color + .25 g Orange Full Spectrum Protective Permanent Hair Color Pure Pigment with 40 ml 5-volume Color Catalyst Conditioning Creme Developer

Formula 4: MAGENTA–40 g Universal ØN + 10 g Violet Full Spectrum Protective Permanent Hair Color Pure Pigment + 2.5 g Light RV Full Spectrum Deep with 40 ml 5-volume Color Catalyst Liquid Developer

Formula 5: RUBY–20 g Red Aveda Full Spectrum Protective Permanent Hair Color Pure Pigment with 20 ml 5-volume Color Catalyst Conditioning Creme Developer

Formula 6: PURPLE AMETHYST–20 g Full Spectrum Protective Permanent Hair Color Extra Lifting Creme + 20 g Violet Full Spectrum Protective Permanent Hair Color Pastel Tone with 40 ml 10-volume Color Catalyst Conditioning Creme Developer

 

  1. Pre-lighten the hair using a virgin lightener application. Apply Formula 1 to the midshaft and ends first. Process until pale yellow before applying Formula 2 to the new growth. Process until all hair is pale yellow. Shampoo, condition and dry completely.
  2. Apply Formula 3 on new growth only.
  3. Immediately subsection hair into a pinwheel. Using a colormelting technique, begin alternating Formulas 4, 5 and 6 as you work around the pinwheel. When complete, process 20 minutes. Rinse, shampoo, condition and dry.

 

Hair: Luis Gonzales
Photographer: Cody Kinsfather
Makeup: Walter Fuentes

 

More from Process

See how @hairbyfranco used his new favorite--PRAVANA VIVIDS Everlasting--to create this pastel pink and magenta shade with a deep violet shadow root.
Process Sponsored by Pravana

Hair Color How-To: Pastel Rose

December 5, 2018

Franco Hernandez (@hairbyfranco) created a rose-toned color, featuring a deeper violet root shadow and pastel magenta and pink lengths. Learn how!

Process Sponsored by Pravana

Get The Look: Mystic Rose

October 18, 2018

VIVIDS Everlasting adds a whole new dimension to hair color artistry and enables pros to bridge the gap between permanent hair color and direct dyes.

Process Sponsored by Pravana

Get The Formula: Enchanted Pink

October 18, 2018

VIVIDS Everlasting formulas bridge the gap between permanent hair color and direct dye. Learn what you can serve up with the new PRAVANA ChromaSilk VIVIDS Everlasting Enchanted Pink + 20-volume developer on a Level 8 base.

Process Cut and color: Nick Trombetta @nicktrombettausa, Itely Hairfashion, N.A. national artistic director
Process

HOW-TO: Babylage with Red

October 2, 2018

“Babylage” is a hybrid technique that combines babylights and balayage. This Itely Hairfashion technique alternates lightener with a red formula.

Load More