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Ted Gibson Introduces SHOOTING STAR TEXTURE MERENGUE

Maggie Mulhern | October 2, 2018 | 4:08 PM

Ted Gibson just released a new hair styling product. "SHOOTING STAR TEXTURE MERENGUE is brand new technology," Gibson tells MODERN. "It's brand new technology and there really isn't anything like it on the market."

According to Gibson, the production of this product has been an amazing two-year journey. Many months were also put into creating the signature scent for SHOOTING STAR TEXTURE MERENGUE, featuring fig as the keynote in the fragrance.

"We launched during NYFW," says Gibson, "doing 13 shows with one product!! On wet hair it gives a voluminous sexy blow dry and on dry hair it gives a beautiful matt/shiny texture." Gibson has already used it on Tessa Thompson, Debra Messing, Mellissa McCarthy, Lupitia Nyongo, Idina Menzel and on Rachel Brosnahan at this years Emmys who won Best Actress.

When asked about his inspiration, Gibson responds that he's a lover of cinema, fashion and all things beauty. "I love to create iconic images with hair. With this collection, I wanted to create a line of styling products that would become a staple in both the hairdresser and the consumer’s arsenal of tools. With SHOOTING STAR TEXTURE MERENGUE I set out to create the ultimate go-to styling product that would allow everyone to be able to effectively and easily create whatever look they desire – to be able to feel confident enough to be the star of their own moments and life.”

SHOOTING STAR TEXTURE MERENGUE is the first product of the STARRING collection and will retail for $52. Forming a strategic alliance with Amazon through their exclusives program which is a curated list of the best of the best on Amazon, SHOOTING STAR TEXTURE MERENGUE will be the first professional haircare product on this exclusive list. The press release that accompanies the product to address this new distribution method says: "This bold move embraces a new thought process about the way the consumer is connecting with brands and disrupts the standard protocol that professional products are only offered in limited arenas. This forward thinking approach is evolving the idea that the professional product has no boundaries or no limits and neither does the professional."

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