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Event Coverage

Premiere Philadelphia 2018

Maggie Mulhern | October 11, 2018 | 10:11 AM
Nick Arrojo offers top notch education at Premiere Philadelphia.
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Nail art and education was a main draw at Premiere Philadelphia.
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The exhibit floor offered endless education and information at Premiere Philadelphia.
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The exhibit floor offered endless education and information at Premiere Philadelphia.
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The Leading Ladies earned a standing room only crowd at Premiere Philadelphia.
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There was a competition area for Bridal, Updos and Braids, as well as Barbering and Women's Cut and Color at Premiere Philadelphia.
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300 classrooms surrounded the exhibit floor offering a more personalized and intimate setting for education at Premiere Philadelphia.
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Premiere Philadelphia was the place to be in late September. Thousands came to the Philadelphia Convention Center to visits hundreds of booths and experience a plethora of educational opportunities. The main exhibit floor had all your favorite color and style brands as well as nails, extensions, skin care, tools, software and equipment.

The mainstage turned out to be the heart of the event. Tabatha Coffey, Mustafa Avci and Martino Cartier were all there, along with teams from Redken, Pulp Riot, Amika, ColorProof, Barberology, Sexy Hair, Reuzel and Redken; as well as a panel discussion from the Leading Ladies, led by founder Tracey Hughes and emcee-d by Sam Villa.

Just outside the exhibit hall 300 classrooms offered intimate opportunities to learn even more about color, cut, style, nail art, skin care and business. Add to that a competition where dozens of artists competed in cut, color, style and men’s grooming – making Premiere Philadelphia the perfect kick-off for fall beauty. 

The Premiere Show Group continues to make the rounds. The next one will be held in Birmingham, Alabama on Oct. 21-22, and multiple events are planned for 2019. For more info, go to www.premiereshows.com

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Everything You Need to Know About the Goldwell Color Zoom Competition

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Color Zoom 101: Every year, Goldwell releases a trend collection that is used as the inspiration for its annual haircolor and style competition, Color Zoom. Across the globe, Color Zoom starts on a national level. Beauty pros compete in three categories— Creative Colorist, New Talent Colorist, Partner Colorist—by submitting a photo of their interpretation of the trend. Once the Gold winners of each category are determined on a national level, they go on to compete internationally on behalf of their respective countries during a live recreation of the look on their model—including the hair color—in front of a judging panel and audience. The international leg of the competition takes place in a new city each year.

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