Date Night Lash How-To

February 3, 2019 | 3:53 AM
Who wouldn’t love this glamorous lash look for date night by NovaLash Brand Ambassador Claire Ogilvie?
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Before and after. These lush lashes are ready for romance!
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Claire’s NovaLash station is equipped with her glam-lash essentials.
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“This lash design can be enhanced with makeup or worn alone,” says Claire. “Either way, lashes cut down on the time it takes to get ready.”
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Valentine’s Day is putting your clients in the mood for glamour, and nothing steps up the glam quotient like lush and lovely lashes. NovaLash Brand Ambassador Claire Ogilvie of Beauty by Claire in Brantford, Ontario, Canada has created a go-to lash design that’s tailor-made for a romantic date night. “The lash line is dark, which makes eye color pop,” she explains. “You can complement these lashes with full makeup or keep it natural. Eyes will stand out either way!”

To get the look, Claire uses NovaLash C.05 lashes in sizes 8, 10 and 12, affixed with Platinum Bond High Speed adhesive. “I start with a layer of 8s across the lash line to create fullness,” she reveals. “Then I add some 10s and 12s for length. I use my Diamond Dusted Volume Forceps to create a perfect fan.”

In addition to sending her clients out in style at this time of year, Claire takes advantage of V-Day, and other special occasions, to attract new clients and generate additional business with existing clients. She offers a discount on glam lashes for first-timers and offers incentives for her existing customers to do something special for date nights. “I’m also creating loyalty cards that offer clients a discount on their sixth fill after receiving five fills,” she says. “This is a great way to reward your hard-core lashers for their business!”

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See a Valentine’s Day gallery of romantic lash designs.

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