4 Valentine’s Day Lash Designs That Bring the Love

February 3, 2019 | 3:58 AM
Bam! This natural redhead’s blonde lashes are transformed with NovaLash D-Curl, .10 volume lashes. “We created a deep, dark lash line that gave her the confidence she needed for date night,” says NovaLash Ambassador Alison Colletti.
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This client was already blessed with long lashes, so Alison’s strategy was to add volume to balance the length. “I used a hybrid technique, mixing NovaLash Classic and Volume C and D lashes in 8mm and 16mm,” she explains. “It’s the ultimate Valentine’s Day look!”
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“This client wanted a fresh, gorgeous look for a ‘Gal-entine’s” night,” says Alison. “I followed the natural almond shape of her eyes, dramatizing them by keeping the inner corners short and concentrating the length at the outer third of the lash line. I used a classic lash technique—C curls in a mix of 6mm to 14mm and .2 and .25.”
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Sometimes more is more. According to Alison, this client already had voluminous lashes, but why stop there? “With NovaLash’s American Volume technique, in lengths 6mm to 14mm D-Curl, we were able to give her five times more lashes,” she says. “Now she has lashes for days, and no doubt her Valentine will love them as much as she does!”
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Looking for a way to boost slow winter sales? NovaLash Brand Ambassador Alison Colletti of White Lies Extension Studio in New York is all about making the most of Valentine’s Day. “February 14 is the perfect time to promote new business,” she believes. “I offer special incentives for new clients to try lashes and for current clients to sample new services.” When a client books a full lash set in January, February and March, Alison throws in a complimentary spray tan, making them V-Day ready! “During those months,” she notes, “the combination of lashes and a fresh spray tan is the perfect winter pick-me-up!”

In anticipation of Valentine’s Day lash lovers, Alison has created a range of romantic lash looks. Scroll through her gallery for insights into her customized designs!

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