Earlier this week more than 2000 L’Oréal Professionnel international hair artists, partners and celebrity friends came to the Carrousel du Louvre in Paris, France, to an opening night extravaganza to celebrate the 110th anniversary of the founding of the brand. The evening featured an impressive fashion show to embody the theme of the event: “La French, Art of Hair Coloring.”
Hosted by Nathalie Roos, President of L’Oréal’s Professional Products Division, and Marion Brunet, International General Manager of L’Oréal Professionnel, the opening party gathered salon professionals from more than 40 countries to share with them the brand’s French savoir-faire and latest innovations. Guests were also treated to phenomenal live musical showcases from internationally acclaimed artists Juliette Armanet, Hollysiz and DJ Sets with Kiddy Smile followed by Ofenbach. The audience was filled with a who’s who in the beauty and fashion worlds including Catherine Deneuve, Alexa Chung and Franck Provost.
Paying homage to L’Oréal Professionnel’s roots and to the quintessentially natural and chic French style, with its blend of laid-back attitude and sophistication, the highlight of the evening was an impressive fashion show that rivaled any fashion week celebration. 42 international models, including Anna Cleveland, Debrah Show and Georgina Grenville, hit the runway where the hair was the star. Styled by hair gurus Odile Gilbert, John Nollet, Adir Abergel, Anh Co Tran, Khun Gong and Godhands Joe, the finishes featured intriguing texture, breath-taking color and a blend of classic and fashion forward silhouettes.
The opening party kicked off three days of discovery, innovation and inspiration. As part of the ongoing festivities, guests are invited to the Palais de Tokyo, an emblematic Parisian location, to attend workshops and masterclasses led by a range of prestigious hosts, speakers and mentors. These sessions explore the brand’s signature theme through hands-on education as well as learning more about new product and digital innovations, including MAJIREL GLOW and the Beauty Tech innovation STYLE MY HAIR PRO, L’Oréal Professional’s brand new app, designed to transform the in-salon hair color consultation and ensure memorable experiences for consumers. The all-in-one hair color application has 3D try-on technology and an exclusive digital swatch book to offer a modern, immersive and tailor-made experience. More than 20,000 hairdressers are already using the app.
Check out the grand finale "walk" of the models presented at the event:
For reprint and licensing requests for this article, Click here.
media brand