L’Oréal Professionnel GM Talks Technology, Social Media and Innovation
Marion Brunet, General Manager, L’Oréal Professionnel
MODERN was in Paris, France, recently to join L’Oréal Professionnel, along with thousands of salon professionals and friends of the brand, as it celebrated its 110th anniversary. As the event wrapped up, Beauty and Fashion Director Maggie Mulhern checked in Marion Brunet, General Manager, L’Oréal Professionnel, and asked her to comment on three important topics:
MODERN: What challenges are salons having globally and what advice do you have to meet these challenges?
BRUNET: In a world that is moving at the speed of the light, our mission is to contribute to elevate the hairdressing industry for memorable experiences. Our commitment is to serve our hair artists and their talent. In order to do that, we believe in innovation, in terms of product innovation but also in terms of beauty tech. And for that, Style My Hair Pro is a golden nugget! An all-in-one hair color application with a 3D try-on technology and an exclusive digital swatch book to offer a modern, immersive and tailor-made experience. And it’s live with already more than 20 000 hairdressers using the app in their salon!
MODERN: How has the importance of Social Media and influences changed the way L’Oréal Professionnel does business?
BRUNET: Social Media and influence changed the way of communicating and sharing with hair artists. Today, we collaborate very closely with hair artists from all over the world to create the products and the services that answer their needs. Our hair artists are our first advocates and it is key for us to showcase their talent on social media. They have a strong power of conviction among the community of hair artists but also among consumers.
MODERN: What would you say are the three things that have kept L’Oréal Professionnel at the forefront of the salon industry for 110 years?
BRUNET: In a world that is changing at lightning speed, we have one obsession: to continually challenge ourselves to innovate and offer you the best to be at the forefront of the trends and of what women crave for.
1. We believe in superior and trusted innovations to make every desire a reality. And this pioneering spirit is at the heart of who we are.In 1909, Eugène Schueller invented modern hair color and laid the foundations of the Group carried by L’Oréal Professionnel, starting 110 years of partnership. 40 years ago, we created, the magical “crème de beauté”, MAJIREL. In 2009, INOA, the first oil-based, ammonia-free, odorless permanent hair color. Last year, BOTANEA, the 100% herbal professional hair color in Europe and MAJI FASHION in China. And this year, in September, we will push the boundaries in permament hair color, with MAJIREL GLOW, our first translucent hair color,
2. Our pioneering spirit is showcased not only through innovative products but also through digital innovations that transform the online to offline consumer experience.
3. We believe in beauty tech. It is a tremendous opportunity to transform the salon experience, before, during and after, while showcasing your talent. And for that, Style My Hair Pro is a golden nugget - the all-in-one hair color application with a 3D try-on technology and an exclusive digital swatch book to offer a modern, immersive and tailor-made experience. And it’s live with already more than 20 000 hairdressers using the app in their salon!