When combined with Goldwell’s color brands, @Pure Pigments is designed to generate results with 63% more shine, shades are boosted by up to three-times the color intensity, and color will have twice as much resistance to color fading.
When combined with Goldwell’s color brands, @Pure Pigments is designed to generate results with 63% more shine, shades are boosted by up to three-times the color intensity, and color will have twice as much resistance to color fading.

What would you do for magical purple hair as a grade schooler? Tyler Plemmons used Goldwell @PurePigments color additive for a holographic purple look on the cutest client to grant her birthday wish of a fun hair color for school. 

When combined with Goldwell’s color brands, @Pure Pigments is designed to generate results with 63% more shine, shades are boosted by up to three-times the color intensity, and color will have twice as much resistance to color fading.

To achieve the hair color on this birthday girl, Plemmons teased pieces of hair around her face where he knew the purple would pop, along with some pieces in the back. To lighten, he used Goldwell Silk Lift with 20 volume in foils for about 30 minutes. For the formula, he used Goldwell Elumen PK@All and four drops of Goldwell @Pure Pigments Violet for a holographic finish. 

"She is such a beautiful little girl, inside and out!" Plemmons said. 

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