OPI joined actress and designer Chloë Sevigny for her New York Fashion Week "happening" to introduce her latest collection for Opening Ceremony. To show her line to best advantage, Sevigny staged a protest. Inspired by the Occupy Wall Street movement,models wearing OPI My Very First Knockwurst held placards and stood defiantly in their couture creations.
The presentation was held at St. Mark’s Church in the East Village and featured five girl bands playing songs round-robin style while the models, including designer Sevigny, held signs with rotating slogans.
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