Close
Kelly Ehlers

Kelly Ehlers

Owner - Evoke Brand Strategies

Kelly Ehlers is a recognized leader and expert in social and mobile media for the salon and beauty industry. Her firm, Evoke Brand Strategies, specializes in providing innovative digital solutions for salons, stylists and brands looking to connect with their customers in today’s technology-driven society. By combining traditional PR and relationship building with today’s social platforms, Ehlers bring a fresh perspective to the industry. Having literally grown up in the beauty industry (her mother was a successful salon owner for 40 years), Ehlers’ unique perspective combines years of PR, marketing and social media knowledge with real-world salon experience. In February 2012, Ehlers launched her newest venture, StyleSync, teaching small businesses, salon owners, stylists and students how to easily utilize social media to grow their businesses and personal brands.

Kelly Ehlers wrote

Kelly Ehlers, social media expert and founder of Ideas that Evoke marketing firm

News

Sizing Up Instagram

by Kelly Ehlers

Optimizing your photos to the correct size for each platform gives your brand a professional appearance and makes your images more visually appealing to the ‘double tappers’ of the world.

Kelly Ehlers, social media expert and founder of Ideas that Evoke marketing firm

News

Making the Most of Twitter

by Kelly Ehlers

We know that Twitter has it’s own place in the branding sphere that allows you to establish your brand in a rapid, real-time way. Here are five quick tips on how to avoid simple tweetin’ oversights.

Kelly Ehlers, social media expert and founder of Ideas that Evoke marketing firm

News

Fine-tune Your Audience

by Kelly Ehlers

Facebook decided to take the laws of friendship and association logic to the social space by adding a new feature that targets users similar to currently existing customers: Lookalike Audiences.

Kelly Ehlers, social media expert and founder of Ideas that Evoke marketing firm

News

Ten Tips to Maximize Facebook Content

by Kelly Ehlers

Here are ten tips to help your salon create more engaging Facebook posts. You better listen up, this is like the figurative Holy Grail of social media marketing advice to master the head honcho of the web.

Kelly Ehlers, social media expert and founder of Ideas that Evoke marketing firm

News

Control with a Capital “UX”

by Kelly Ehlers

It’s all about user experience – giving users exactly what they want, when they want it. As an advertiser, it’s our job to do the same! With this new feature hitting an even more exact target, it’s up to us to be as specific as possible in creating ads that are relevant and interesting to that precise audience.

Kelly Ehlers, social media expert and founder of Ideas that Evoke marketing firm

News

Everything In One Place! Facebook Makes Another Change

by Kelly Ehlers

You’ve heard me say it before, and I’ll say it again… from Mom and Pop shops to Fortune 500 companies – your business NEEDS to be on Facebook. The mac-daddy of social media has been rolling out some major changes and if you’re a salon with multiple locations, you’re going to want to pay attention to the latest!

Kelly Ehlers, social media expert and founder of Ideas that Evoke marketing firm

News

#Hashtag Etiquette

by Kelly Ehlers

#Hashtags can play an integral role for brands connecting with audiences. However, it’s important to know and understand the correct use of a hashtag for your business, otherwise things can get #outofcontrol! Here are a few simple #hashtag faux pas to avoid.

Load More