What education does Aveda provide? Aveda Education provides regional education, in-salon education, advanced academy courses and business courses. In-salon education brings inspiration to your salon or spa and offers a wide variety of courses covering the latest trends and techniques in hair, spa and makeup. Led by trend-setting Aveda educators, editorial stylists, guest artists and salon owners, Aveda Advanced Academy courses provide advanced training for hairstylists, colorists and makeup artists. Aveda Business College courses provide advanced training for salon/spa owners and managers led by successful salon/spa owners who teach how to manage, lead and drive business based on their perspectives and experiences.
What resources does Aveda provide? High-performance, botanically based products; responsible packaging; ecological and culturally diverse sourcing; exclusive retail and professional products; selective and limited distribution; zero tolerance for product diversion; potential co-branded support; design and construction resources; location and demographic research; on-site technical support; in-salon coach program; recruit talent from more than 7,000 Aveda graduates each year.
What is Aveda’s research and product development background? Our goal is to ensure our products will benefit clients through exceptional performance while delivering the promise of environmental and social responsibility. Aveda's products are formulated without parabens, phthalates or sodium lauryl sulfate. We believe in using what we call "green ingredients" in products whenever possible. The de?nition of a green ingredient requires that it meet at least one of the following criteria:
• Naturally derived, or more than 50 percent of the molecule comes from a plant, non-petroleum mineral, water, or some other natural source • Certified organic • Sourced from sustainable or renewable plant-based origins and does not negatively impact the ecosystems from which they are sourced
What charitable efforts is Aveda involved in? We have long been committed to protecting clean water and ensuring safe access to it. Two villages near the organic farm that supplies organic turmeric to Aveda experienced water shortages and contamination during the summer seasons. This led the brand to partner with Global Greengrants Fund to help the communities address their water problems. In the dry season, the women of the villages used to spend three hours every morning and three hours every evening carrying water from a kilometer away. They now have six more hours in their days to help their children with schoolwork and to plant gardens to raise vegetables for their families.
4000 Pheasant Ridge Drive NE
Blaine, MN 55449-7101
Instead of using synthetic silicones to get the slip and softness of a normal shampoo and conditioner, the vegan, 95% naturally-derived products are formulated with Abyssinian oil, a natural silicone alternative. The products are still infused with Aveda’s calming, 100% naturally-derived, fan-favorite Shampure aroma.
This multitasking brow pencil comes in four hair color-complementing shades and is enriched with a blend of botanically derived conditioning agents, waxes and minerals. Brow Definer delivers a smooth application and long-wearing color that’s smudge-proof and resistant to water, sweat and humidity.
Aveda’s annual Earth Month campaign is back for 2019, but with a new look! To celebrate its new partnership with charity:water, one of the leading NPOs bringing clean water to developing nations, Aveda is introducing a limited-edition Shampure Hand & Body Wash with 100% of sales going to charity:water.
Ahead of Aveda’s 40th anniversary this fall, the brand will be relaunching one of its first products. In 1978, Horst Rechelbacher launched Aveda with a handful of shampoos and one conditioner: Cherry Almond Bark. The conditioner was a fan favorite for 30 years and was discontinued just over a decade ago.
On January 1, Aveda presents the new Tulasara Wedding Masque Overnight, formulated to work at night while skin rests to reveal bright, wedding-day skin the following morning. Additionally, Wedding Masque Eye Overnight firms skin around the eyes for a more lifted look