INOA is L'Oréal Professionnel’s first AMMONIA-FREE permanent hair color. INOA provides rich color results, supreme respect for the hair and unlimited possibilities to create personalized looks for every woman.
Suitable for all hair types, this high-powered, premium lightening powder can lift up to 8 levels! A primer for any #COLORFULHAIR service, you can balayage, highlight, and paint with #COLORFULHAIR over L’Oréal Professionnel's Blond Studio Multi-Techniques results for a chic, personalized style.
L’Oréal Professionnel Inforcer Brush Proof is part of the new complete hair care collection Inforcer, comprised of at-home products that strengthen hair, warding off damage. Inforcer Brush Proof specifically promotes a damage-free brushing, while preventing breakage and promoting guilt-free styling.
L'Oréal Professionnel's Lightening Oil recreates the sunkissed effect of summer without any bleaching involved. Suitable for all hair types, this is an easy and fast way to give your clients a natural, California beach-y look in 10 minutes.