Which Great Lengths products generate the most buzz?
Great Lengths application services of any type. We enjoy a large number of high-pro?le
clientele, and the mainstreaming of hair extensions has taken what was once a highly guarded
secret to being a status symbol of sorts. From A-list actresses, legendary rock stars and royalty,
to the women holding the most powerful positions in corporate America. The high-pro?le
clientele not only wear it, they are happy to share it!When they talk, they get attention and
that brings attention to the brand. Their impact is immeasurable.
How does Great Lengths help salons drive revenue?
By driving the business to them. Our consumer-awareness efforts were stepped up in 2015
and 2016 with major investments into digital consumer campaigns and a new salon-locator
platform. We have our stylist web page program that’s a GL web page personalized to each
GL-certi?ed stylist with a bio, portfolio and GL social feeds so that it stays current. We just
launched the Great Lengths Beauty Blog (glbb.com), which is attracting a new audience
for us, and it’s a relevant audience. It takes having many initiatives in place at all times,
consistently to effectively drive the consumer to Great Lengths-certi?ed salons.
How does Great Lengths recommend salons price services or products?
When selling Great Lengths services, you’re selling the result, not the components that create
the result. To price services, we recommend a formula that includes the number of attachments
required (this assures correct compensation for the time required for the varying types of
extension services that are performed), the cost of goods used to perform the service and the
cutting and ?nishing time required to complete the service. Like color services, the total is all that
should be presented to the client and not the itemized formula used to calculate that amount.
What education does Great Lengths provide?
The Great Lengths three-day certi?cation program is hands-on education for the application
of pre-bonded human hair extensions and the implementation of hair extension services.
How does Great Lengths inspire stylists and owners?
We don’t. We’re their middleman for inspiring each other. We share their successes when
we learn of them, and our social media gives them a platform to share with each other.
Some amazing successes in the industry have happened within the Great Lengths Certi?ed
Salon Network. They didn’t happen because of what we as a company did; they happened
because stylists took the tools and skillset we provided, and they used them to maximize their
opportunities, elevate their careers and enrich their lives.