Jul 22, 2019 - Jul 23, 2019
LifeSpa in Minneapolis, MN is hosting the first of three regional Amplify hair shows, aiming to bring Minneapolis hair artists together to electrify, magnify and intensify their creativity—no matter who they work for.
The two-day event kicks off with the evening Amplify Hair Show, which will showcase local stylists' work and premiere guest artists— from across-brand-lines—who will demonstrate their techniques to a hair-centric audience. Attendees will mingle with local and platinum artists while enjoying a live DJ, drinks and experimental moments. Anyone interested in observing hair as an art form is welcome, and colorful, visually stunning show footage is promised.
Day two is full of technical learning experiences for stylists, with “Look n’ Learns” and workshops meant to intensify creativity and skill level. These courses feature platinum artists showing their skills in 30-minute, back-to-back sessions. Experts will share cutting-edge techniques on strategic color placement, shag and pixie cuts, men’s long and short cuts and more.
Speakers from across major brands include:
- Aubrey Loots, Coty/Wella, LifeSpa Artistic Director
- Ricardo Dinis, Aveda
- Kelly Drinkwater, Kérastase
- Britney Williams, Bumble and Bumble
- Angie Gilmore, Easihair
- Kelly Bowen, MoroccanOil
- Angel de Solar, 18:21
Minneapolis, Minnesota, United States