Creating Customer Service Experiences
June 25, 2011
About the Event
A Personal Case Study: Meathead Movers
Ever since reading The Experience Economy several years ago, I’ve paid close attention to businesses that have transcended offering goods and services to deliver truly unique experiences. Over the holiday season, I discovered a highly creative, experience-based business in the most unlikely place—a local moving company.
I’ll admit, the Meathead Movers trucks first captured my attention because of their comical name, but when I asked around for recommendations their name popped up again and again. I learned the company was established in 1997 by the Steed Brothers, who searched for a way to make money while attending college and playing sports. Now the company employs Meatheads, or as they define them, “strong, clean-cut, student athletes from local colleges.”
When the Move Coordinator came to my house to give me an estimate, I learned several additional facts about the company: Meatheads actually jog when