Get Inspired by 2008’s Top Gift Guides
February 18, 2012
About the Event
The iPod Nano, Nintendo’s Wii system, Amazon’s Kindle portable reader—what’s the hottest, hard-to-get-your-hands-on gift this season? Identify the item that tops your staff’s wish lists, then you have your best-bet reward for a last-minute holiday sales promotion.
For Nick Arrojo, owner of Arrojo Studios in New York, identifying that hot ticket made his 2007 product promotion the most successful ever. “In the run up to the December holidays, we instigated a retail drive where by we offered a prize of two $500 iPhones,” he explains “One was awarded to the stylist with the best Arrojo product retail figures for the two-week period leading up to December 25; the second was for the apprentice with the highest sales during the same time period.”
The result: unprecedented, record sales. “We sold tens of thousands of dollars worth of our own brand products, which have a much higher profit margin than any of the other lines we stock.”