Cut, style: Laurie Haney
Makeup: Michelle Coursey
Fashion styling and art director: Ivie Richman
Color trends, techniques, innovations and inspirations change so quickly that, as a colorist who pursues advanced education and actively follows influencers on social media, it’s tough to get bored.
But what gets colorists’ attention on Instagram isn’t always in-tune with what clients really want. Did you know highlighting and single-process color continue to be the most in-demand color services?
To help color professionals grasp and grow their haircolor potential, MODERN conducted a comprehensive Haircolor Research Study, surveying both salon professionals and consumers, to determine top reasons clients don’t come to the salon for color, how to attract and retain color clients and convert at-home DIYers to regulars. We also studied the benchmarks in color pricing, products and retail practices.
The results of the Haircolor Research Study are included in this digital edition of MODERN in the PROCESS color resource guide, in addition to details on top-trending application and techniques, profiles of leading color brands and the colorists who need to be on your radar.
In addition to the bonus PROCESS included with this issue of MODERN, this edition features page after page of inspiration on vibrants and pastels, including formulas and application techniques to minimize fadage and maximize accent detailing.
As you page through MODERN and the bonus PROCESS resource and continue to learn more about your color client, and prospective clients, remember that the inspiration and learning continues beyond the page at modernsalon.com/process.