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Process

Process 2015

Hair: Tracey Cunningham and Slim for Olaplex
Haircolor: Redken
Assisted by: Chiala Marvici
Photography: Roberto Ligresti
Makeup: David Maderich for Mehron Cosmetics
Fashion styling: Rod Novoa with Dennis Pinto

In today’s competitive market, there are no gray areas. Hair color is important to consumers, so if you work in beauty, it’s important to your business and livelihood, too. You need to understand it from every angle

MODERN SALON Media has always championed professional hair color and gathered the best hair color education and resources to offer MODERN audiences. From the leading step-by-step applications and formulas in the pages of MODERN color-boosting best practices in SALON TODAY, to the color makeovers and trends that have first gone viral on MODERN’s popular Instagram and Facebook platforms, to color-confidence builders for students via FIRST CHAIR, we constantly work to connect salon professionals at every stage of their careers to the specific color support they need.

Because hair color drives such a significant portion of service and retail income for salons, MODERN recently worked with a group of committed color partners to develop a comprehensive new PROCESS Hair color program .

This one-stop center of “all things color” takes an in-depth approach, with a focus on understanding the color client and analyzing your color business Components include a major color research study of both consumers and salon professionals, a new online color resource at modernsalon.com/process a series of industry presentations on our color findings, and this special bonus PROCESS Color Guide, sent to all of our MODERN SALON Media audiences. 

In This Issue

Article
Article

Keratin Complex: Healthy, Color-Treated Hair

Lauren Salapatek | October 8, 2015

Who We AreIn 2006, a small group of industry innovators identified an opening in the market: the lack of viable alternatives to the traditional straighteners being used in salons at the time. Working with leading chemists and haircare experts, ...

Product
Product

Process: Partners in Color

Lauren Salapatek | October 8, 2015

Process Fall 2015Read the Digital Edition Color professionals demand a lot from haircolor suppliers, including a great deal of information and engagement before considering a new one.In this exclusive section, we invite PROCESS sponsors to give ...

Product
Product

Olaplex: Revolutionizing the Color World

Lauren Salapatek | October 8, 2015

Who We AreOffering a breakthrough product with growth fueled largely by social media, Olaplex President Dean Christal worked with chemists Dr. Eric Pressly and Dr. Craig Hawker to bring his vision to life. Olaplex, a liquid color additive that ...

Article
Article

Matrix: Committed to Color

Lauren Salapatek | October 8, 2015

Who We AreFounded in 1980 by American husband-and-wife hairdressing team Arnie and Sydell Miller, Matrix, a leading professional haircare and color company in the United States, is part of L’Oréal USA’s Professional Products ...

Article
Article

Malibu C: Solutions for Colorists

Lauren Salapatek | October 8, 2015

Who We AreMalibu C is a solution-driven professional hair and skincare brand based in science. Since 1985, the company’s mission has been to solve problems using nature-inspired, patented technologies.At the core of Malibu C’s ...

Article
Article

GKhair: Taming Frizz Long-Term Results

Lauren Salapatek | October 7, 2015

Founded in 2007, GKhair is the first and only company to harness the beauty benefits of Juvexin. Derived from sheep wool through an environmentally friendly process, Juvexin is delivered to the hair in its natural state. The GKhair Hair Taming ...

Article
Article

Keune: Trusted, Global Color and Haircare

Lauren Salapatek | October 7, 2015

Who We AreKeune Haircosmetics, an independent family business based in the Netherlands, was established more than 90 years ago. Today, the company’s haircolor, haircare and styling products can be found in more than 70 countries.First ...

Article
Article

Kenra Professional: Tried, True and Trusted

Lauren Salapatek | October 7, 2015

Who We AreFor more than 85 years, Kenra Professional has been formulating haircare products distinguished by using a blend of pharmaceutical- and cosmetic-grade ingredients. A wholly owned subsidiary of Henkel Consumer Goods, Kenra Professional ...

Article
Article

Joico: The Science Behind Beauty

Lauren Salapatek | October 7, 2015

Who We AreWith the mantra, “All for the love of beauty,” Joico has been pioneering revolutionary hair science and artfully blending it with innovation in haircare since 1975. All Joico haircare, styling, color and texture products ...

Article
Article

Goldwell: Inspiring Through Partnership

Lauren Salapatek | October 7, 2015

Who We AreWith the vision of building a company focused exclusively on hairdressers as business partners, Hans Erich Dotter founded Goldwell in 1920. Today, a part of Kao Salon Division along with KMS California, Goldwell offers a full portfolio ...

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