Photographer: Roberto Ligresti
Makeup: Aerial Payne
Fashion stylist: Rod Novoa
Note From the Editor: Beginning Big
HAPPY 2018! With a new year comes a clean slate—and a new opportunity to commit to a year of success.
Wish you’d launched that professional Instagram page? Get on it! Always dreamed of enrolling in that color class with your favorite educator? Start saving those tips now and make it happen. That holiday bloat? Put your resolutions into action (I know, I know, I need to take my own advice…).
With January in full swing, the industry is abuzz—gearing up for the first events of the year, launching new products and tools, formulating color trend reveals and brainstorming new ways to keep you feeling inspired and successful.
To start planning for upcoming educational opportunities and industry events, head to modernsalon.com/event/education-calendar for all the listings in your area and beyond.
For ideas on how to get involved in the booming hair loss and thinning category, check out HAIR+ on page 38.
In this issue, we also explore how to push your personal boundaries to create new opportunities for yourself through education that earns you master stylist credentials (page 34) or the opportunity to work backstage at Fashion Week (page 20).
On page 24, see how artists are expressing their creativity by attending MODERN SALON’s Artist Session—a two-day workshop in New York City that gives attendees a photoshoot that can be published in MODERN SALON and used for self-promotion—put the images you capture on your business cards, on your salon website or social media, or blow them up to display on your salon windows or walls.
As you plan for education and events, don’t forget there are steps you can take for an immediate impact on your earnings—look at building your existing clientele tickets by offering at-the-bowl treatments to increase ticket sales and retail opportunities (page 18).
With success top of mind, we encourage you to check out the January/February issue of MODERN’s owner/business community, SALON TODAY, where we celebrate 200 of the fastest-growing and successful salons in North America. Get ideas ranging from best practices in growth, retail and merchandising, marketing, philanthropy, customer service and more.
Here’s to you and your success!
- Alison Alhamed, Editor in Chief