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Modern Salon

October 2018

Hair: Truss Professional Brand Ambassador Philip Foresto
Photography: Roberto Ligresti
Makeup: David Maderich
Fashion styling: Sabine Feuilloley

Note From the Editor: Melt in Your Hands

I was recently in a meeting where I looked around the table and nearly every editor was sporting balayage. Although we all had the same technique on our hair, each of us looked vastly different.

So much of the result of a technique can be varied due to placement, saturation, processing time, tone, product and, yes, even the health of the hair.

There are so many different ways to create trending looks for your clients and this color issue of MODERN SALON truly shows the unending creativity you have as a colorist.

Another lightbulb went off while I was reading through the content of our PROCESS section, beginning on page 40, where page after page of formulas reference colormelting yet the models and finishes are so diverse and distinct. It shows these methods are being used as an adjunct to so many other techniques—babylights and balayage become babylage; backcombing and high-lighting become teasy-lights; ombre and balayage become ombriage.

As you scan the formulas featured in this color issue, pay attention to the application just as closely as the formula—meaning, don’t skim over a finish just because it may feature an alternative shade you don’t envision your clientele requesting.

In an interview with award-winning colorist Chrystofer Benson, he shared: “Someone recently asked me to project where the industry will be in 50 years. I know color will be at the forefront. We aren’t going back to the era of blondes, brunettes and reds. Even on my conservative clients, they’re not just asking for ‘brown’ anymore—they’re asking for a ‘rich’ brown, ‘cinnamon’ or ‘chestnut.’ The description has changed because the way they’re seeing color has changed. Technology in all forms is pushing us to where our eyes see more color, in higher definition, than we’ve ever seen before.”

In other words, if the bread and butter of your color business is gray coverage and traditional shades, look at some of these techniques—designed to get the colorists’ attention (did it work?)—and imagine how you could take a model with purple-into-pink colormelt and convert the formula to one that matches your clientele—like honey-into-platinum, or milk chocolate-into-butter blonde.
So many fashion and color trends today are driven by social media—and many salon brands partner with Instagram-famous stylists and colorists to propel that innovation even further. Through MODERN SALON’s Artist Connective program, we’re helping to matchmake (connect) stylists with brands they’re passionate about. These artists help shape the trends your clients will be requesting—get to know them by exploring the hashtag
#artistconnective, and meet many of them in person at our Salon Digital Summit in Los Angeles, November 4-6. Learn more about this can’t-miss event on page 36 and by visiting salondigitalsummit.com.

In This Issue

Product
Product

Living Proof Releases PhD Body Builder Hairspray

| October 5, 2018

Living Proof’s PhD Body Builder is a breakthrough body building hairspray that has a customizable nozzle to create instant, buildable body with airiness and movement while allowing you to customize the amount of product you use.

Article Color: Sonya Dove, Wella Professionals global creative artist
Article

HOW-TO: Holographic Mosaic Hair Color Trend

| October 3, 2018

Whether you look at the sci-fi escapism of Jeremy Scott’s fall /winter runway show or the apocalyptic inspiration of Maison Margiela, designers have been expressing a cosmic trend, interpreted here by Wella.

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