September 2017

September 2017

September 2017 Cover

Boho is bolder than ever, and beauty is what gives vigor to the vibe. You’re ready to help your individualists express their esthetic.

She’s the urban nomad open to adventure, simultaneously earth mother and flower child. She’s as free as the welcome breeze at a summer music festival, and forever youthful—an ageless, ethereal goddess whose delicate demeanor belies a tougher edge that life can’t knock down and, so, lets her be. She can be aloof or forceful; either way, people are drawn to her brand of femininity. Her magnetism is her power.

Your power, of course, lies in your expertise combined with the products and tools you use and recommend. This season, you’ll give your bohemian beauties styling control over their long, carefree waves or edgy rock-chick shapes. All colors are in play in hair and nails. Body care is essential for days in the sun with skin peeking through wrapped skirts and gossamer tops.

Your path is clear: visit your local CosmoProf or Armstrong McCall store, where the full range of Boldly Boho theme products and tools will greet you with vibrant colors and fanciful patterns that will fl oat off your shelves and provide fun at the backbar, too. Review the selection at, and follow up with your CosmoProf Sales Consultant for ideas and guidance. Your nonconformist guests have endless choices as they prepare for a lively summer of music, love and beauty.


"Our CosmoProf team follows trends around the world, and we have the opportunity to work with the best pro beauty brands in the industry. A year or two ago, everywhere we traveled we noticed big, bold colors along with an eff ortless look and a sense of wanderlust. This spring, we saw that same look consistently coming down the runway. It was Boldly Boho—fun and imaginative—and we asked our brand partners to deliver it to our CosmoProf and Armstrong McCall salon professionals. They were thrilled with the theme, and they nailed it!

"Each of our Boldly Boho partner campaigns interprets the trend through its own brand. Some use packaging and design that evoke freedom and world travel. Others tie it to modern technology and colorful fashion elements. We do the curating for you and develop a broad collection that fuels service income as well as take-home dollars. No matter how large or small your business, you can be wildly successful with the best tools of the trade and express your artistry with relevant, on-trend items.

"When clients come in, they’ll see the brands they love but reinvented in a new theme. From impulse buys like accessories, nail shades and moisturizers to hair care, heat tools and full skin care regimens, your guests won’t be able to resist these Boho purchases. Remember that every connection builds not just the ticket but loyalty to you and your salon. Thank you for joining us on this colorful Boho journey!" —Jen Wilder, CosmoProf Vice President, Marketing

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