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May 2018

May 2018

May 2018 Cover

This spring, we are thrilled to transport you to the enchanting world of Modern Fairytale, a theme that captures evolving trends from runway to street style. In both fashion and beauty there’s a predominance of metallics and gem-stone colors, and now holographic and iridescent tones are hotter than ever. Vibrant hues are softening—we are seeing other-worldly colors translated into wearable, on-trend looks. Emerging from Millennial Pink, the beautiful Pantone color of Rose Quartz then led to this year’s Ultra Violet.

Our CosmoProf brand partners are the best in the industry and have loved creating hair and nail looks and designing packaging to complement the Modern Fairytale theme. This spring, introduce your clients to items fresh and fun from the brands they love and trust! Beautifully balancing storybook whimsy with chic design, each partner created a unique interpretation of iridescent fantasy in a whimsical or sophisticated manner, from incorporating subtle colors and textures to embracing unicorns, fairies and stardust. These gorgeous items will be a beautiful addition to any stylist station, as well as a great opportunity to drive retail revenue.

Thank you for joining us on this magical journey; we hope this spring you create your own Modern Fairytale and use these items to help make your dreams—and your clients’ dreams—come true.

- Jen Wilder, CosmoProf Group Vice President, Marketing

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