It’s no secret that the beauty industry is as personally rewarding as it is lucrative, but with a high demand for the ever-growing segment of thinning hair, hair loss, extensions, wigs and treatments, we’re facing a vastly underserved market.
Make no mistake: If you are interested in this specific segment of the industry, there is an opportunity for you to keep the clients you have and see new faces in your chair—if you do it right.
HAIR+ is a guide to learning more about the hair loss, thinning, and hair-enhancement categories. Think of this as your entry point to the market. To really dive in, you’ll need to commit time, energy and a strong work ethic with ample advanced education.
As you’ll hear again and again from the voices of salon professionals who have already made their way into the HAIR+ segment—and as you’ve likely noticed yourself—more and more clients are having to manage thinning hair and hair loss earlier in their lives. Old age was once the culprit pointed to when problems arose, but it’s become apparent that diet, environmental factors and health all need to be looked at with more scrutiny when dealing with issues.
And beyond hair thinning and hair loss, every client can be viewed as an upgrade opportunity for hair enhancements. Wigs and extensions have become increasingly commonplace among celebrities and everyday clients alike as a way to add color, length and bold styles without cutting or coloring hair.
When it comes to thinning hair and hair loss, there are a lot of options available for your clients who need your expertise and might go elsewhere if you don’t provide it. Learn from fellow professionals who have found success in this category, and see what clients really want in our exclusive HAIR+ research.
To learn even more and start your advanced education on the subject, join us at the first HAIR+ Summit in Atlanta, Oct. 16-18, 2016. Visit hairplussummit.com for complete details.
Your value only increases as a stylist who can treat every client’s needs. Build your skills in the HAIR+ category, and you will keep the clients you have and find more comfortably sitting in your chair.