Anyone who's ever tied the knot knows the research and stress involved before the bride can even begin to think about her walk down the aisle. In addition to picking a date, location and invitations, the couple has to plan seating charts, music, menu and flowers—it's a lot to manage.
That's where the wedding party gets the opportunity to alleviate some of the stress through recommendations of tried-and-true professionals they've worked with in the past—DJs, florists, photographers and (this is where you come in) hair and makeup.
When she's going through her to-do list, a strong recommendation to the bride goes a long way—and if she and her bridesmaids have a good experience, it can bring big repeat business into your chair.
It starts with our cover, created by The Salon by InStyle Design team—see why braids are an old-school technique you need to modernize.
On page 48, learn how to create the ideal environment to keep bridal clients stress-free. On page 50, see how Instagram-famed stylist Mustafa Avci uses Old Hollywood to inspire contemporary designs. On page 60, see how one educator built a national workshop around her bustling bridal business. And beginning on page 94, see how educators are re-envisioning special occasion just in time for prom and wedding season.
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